| HOMECOMING
REVOLUTION TAKES THE CAKE Debi
van Flymen, chef, businesswoman and South African homecomer, has become the first
South African to receive a CATIE (Catered Arts through Innovated Excellence) Award.
Her win was for the Best Celebration Cake. The annual award is open to caterers
from all over the world and is held in Las Vegas.
van
Flymen, who left South Africa to pursue business opportunities in the USA in 1998,
returned home to South Africa in 2004. Her winning production is a Reasons
to return to South Africa themed cake made specifically for the non-profit
organisation, the Homecoming Revolution. (See editors notes). According
to van Flymen, the challenge was to create a cake that would embody a variety
of strategic campaigns used by The Homecoming Revolution and would serve as a
marketing tool for the network. Our response was a colourful cake mirroring
their most popular campaigns with many uniquely South African elements that is
as multicultural and diverse as our nation - humourous, beautiful and proud.
The
cake, which weighs 11kgs, is a half a meter square and 15cm high. It features
an 65cm high baobab tree reinforced with an invisible sterile wire frame is dotted
with signposts citing reasons to return to South Africa, three dimensional plaques
of
the Big Five, a taxi, a traditional tin roof homestead,
dolls, sporting logos, and the full South African national anthem: all done entirely
in sugar and plastic icing. For more details
on the cake specifications, as well as the recipes used, see the editors
notes. According to van Flymen, she went to
a Homecoming Revolution meeting, saw the words on their reasons to return
to South Africa poster, and said I see a cake in here. The organisers
initially thought she was crazy but undeterred, she spent the next eight weeks
designing and building the components of the cake. Although
the cake was prepared for a homecoming revolution function nobody was prepared
to cut it and to the best of our knowledge it still remains uneaten. van
Flymen says that most people are surprised to learn that the most difficult part
of decorating the cake was painting the national anthem. It was very challenging
to work in such a tiny space, write minutely and neatly and not to shake,
she explains. Creating this cake was a real labour of love. I was so inspired
by the two ad campaigns used by The Homecoming Revolution. The cake just evolved
as I played with some of the taglines that read You can make a difference,
and You can catch a ride in a local taxi and feel like Michael Schumachers
passenger as a reasons to return to South Africa. Debis
Culinary Productions is an off premise catering company that does functions from
two to two and a half thousand people. She describes her company as a place where
culinary excellence, sterling service and creativity converge. Her clients include
Gautrain, SAB Miller, United Nations Development Programme, and numerous private
individuals where she comes into their house a few hours before a private dinner
and creates their menu as the invisible kitchen fairy. Debis
Culinary Productions has made its mark in Johannesburg through its extraordinary
creativity and its emphasis on using fresh and regional ingredients to bring together
flavours that are exciting. I like people to look at my food and say wow
and then put it in their mouths and say incredible. I always remind
my clients that we eat with our eyes and our sense of smell before our mouths,
she says. For this reason, van Flymen has picked up a number of marketing organisations
and departments as clients. A cake can
be the most amazing marketing exercise in a jaded consumer world that has been
exposed to every ad campaign around. For example, for last years J&B
Jet launch we did whisky brownies with photos of the pack-shot and for Style Magazines
25th birthday bash last year we did intricate cupcakes with the Style magazine
cover on them. van Flymen says that she
gets her ideas from anything from design and fashion magazines, to music on the
radio, to looking at a beautiful garden, to the sunset over Johannesburg as she
drives home. Talking about her support of The
Homecoming Revolution, she comments that South Africa has always been home,
it is in my blood. People enjoy themselves here. South Africans work hard and
theres a general positive attitude and quality of life that you just dont
get anywhere else. I feel that coming back here was the most intelligent decision
I could have made. Ultimately, if I look around the world, South Africa is where
there is the most opportunity for me to make the greatest difference.
Debis Homecoming Revolution Cake Recipe
1 kilogram sultanas (yellow raisins) 1
kilogram currants 500 grams chopped raisins 500
grams glace cherries, halved 250 grams mixed candied
fruit peel 400 grams blanched almonds, halved 1
cup orange marmalade 2 tablespoons orange rind, grated
finely 1 tablespoon lemon rind, grated finely ½
cup lemon juice 2 cups brandy 1
cup spiced rum 1 kilogram butter 1
kilogram brown sugar, firmly packed 16 eggs 6
cups all purpose flour 2 cups self raising flour
Combine fruit, almonds, marmalade, rinds, juice, brandy
and rum in a large non-metal bowl and mix well. Cover and stand mixture for 3-5
days. Cream butter and sugar and beat in eggs
one at a time beating only until combined between each addition. Add creamed
mixture to fruit mixture and mix well. Mix in sifted flour in 2 lots. Spread
mixture into prepared* cake pan and bake in a slow oven of 150°C for 5-7 hours
depending on the dimensions of your pan. Once
cooled, the cake is drizzled with brandy and stored for 3-4 weeks receiving regular
brandy top ups to keep the cake moist and increase its longevity. Before
icing the cake is brushed with melted apricot jam that has been sieved and then
it is covered in marzipan and royal icing before decorating. Pan
should be prepared properly, lined with heavy paper or wrapped in newspaper to
insulate the cake and prevent burning Royal Icing
Recipe 10 egg whites 15
cups powdered sugar 5 lemons, juiced and the juice strained Colouring
of your choice Combine the egg whites and powdered
sugar in a medium-size mixing bowl and whip with an electric mixer on medium speed
until opaque and shiny, about 5 minutes. Add the lemon juice and continue whipping
until completely incorporated, about 3 minutes. The lemon juice whitens the royal
icing. The royal icing should be light, fluffy, and slightly stiff. You may need
to adjust the consistency by adding more egg whites if the icing is too dry or
more powdered sugar if it is too wet. We smooth 2 layers of royal icing onto our
fruit cakes and smooth them accordingly as a base onto which we can decorate further.
Royal icing can be coloured and piped to decorate. Marzipan
Recipe 2.5 kilograms almonds, coarsely chopped 15
egg whites (at room temperature) ½ teaspoon salt 18
to 20 cups powdered sugar In an electric coffee
grinder or food processor, grind the blanched almonds in small batches into a
fine powder. Sift the powder through a fine sieve into a large bowl. Regrind any
almond particles remaining in the sifter. In a bowl whisk the egg whites with
the salt until they are frothy, whisk the vanilla, and stir the mixture into the
almond powder. Sift in confectioners' sugar, 1 cup at a time, kneading the mixture
together in the bowl, and sift enough of the remaining cup sugar to form a smooth,
pliable dough (add more sugar if the dough is too sticky). Wrap each piece tightly
in a zipper plastic bag removing as much air as possible. The marzipan paste keeps,
chilled, in an airtight container for up to 8 weeks. Description
& Production Notes This cake received
brandy top ups for three weeks before being coated with apricot jam and marzipan
(layer of about 1cm) and 24 hours later an initial coat of royal icing (about
2-3mm). A second coat of royal icing (another 2-3mm) was applied 24 hours after
the initial cover. A wire frame was created and
sterilised before being fitted into the side of the cake to support the tree and
then plastic icing (modeling icing) was applied to cover the frame in its entirety.
The process of colouring the tree took 3 weeks during which multiple layers of
gel colours were applied to achieve the realistic aging and representation of
the baobab tree. After the tree was completely
dried, decoration began on the rest of the cake. The next side completed were
the Big 5 animals each done on its own plaque which was then mounted onto
the cake with royal icing as glue. Each one was given the antique picture frame
border with gold dragees once in position. The
taxi was the next component completed followed by the national anthem and then
the traditional tin roof homestead. The front of the cake with the proudly South
African logo, dolls and sporting emblems was the final component followed by the
borders and bases and then lastly the signposts on the baobab tree.
Total production time: 8 weeks Dimensions:
Half metre square and 65cm high at highest point Weight:
11 kilograms |